The Future of Sport Lab (FSL) is a collaborative lab and incubator for sport innovation and research, created in 2018 by Toronto Metropolitan University in partnership with Maple Leaf Sports and Entertainment (MLSE). First established in 2015 with Rogers Communications Inc. as the 'Next Big Idea in Sport', it was the first industry-facing sport technology incubator in North America. FSL is now widely recognized as Canada’s global leader in sport innovation, supporting a vibrant ecosystem that connects sport properties, industry partners, entrepreneurs, investors, thought leaders and academic scholars.
FSL's strategic partnership with leading Canadian venture capital firm Relay Ventures is helping to create a pathway for entrepreneurs in the evolving sports technology industry. Relay Ventures has committed to early stage investments and partnerships with a select number of companies from each FSL cohort.
FSL has fostered a number of diverse, innovative sport solutions and technologies as well as related insights and education, and to date, startups through the program have raised over $150 million in new financing and investments along with securing a number of significant sport business partnerships.
FSL provides entrepreneurs and startups with unprecedented access to leading sport franchises and top sport business leaders.
FSL provides entrepreneurs and startups with opportunities to access Canada’s top academic faculty and student resources for applied research, needs assessments, insight challenges and research forums.
FSL facilitates the delivery of complementary sport business programming in partnership with the Ted Rogers School of Management.
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