About

The Future of Sport Lab (FSL) is a collaborative lab and incubator for sport innovation and research. The lab is a vision supported and co-managed by Maple Leaf Sports & Entertainment (MLSE), one of the world’s premier sport and entertainment companies, and Ryerson University, Canada’s most vibrant educational institution.

The objective of the FSL is to be Canada’s global leader in sport innovation, creating a sport ecosystem anchored by innovation and entrepreneurship, that will connect premier Canadian sport properties, industry partners, experts, faculty and students.

FSL fosters innovative sport solutions and technologies as well as related insights and programming across a variety of disciplines, from fan engagement to sport science.

  • FSL provides entrepreneurs and startups with unprecedented access to leading sport franchises, elite athletes and top sport business leaders.

  • FSL provides entrepreneurs and startups with opportunities to access Canada’s top academic faculty and student resources for applied research, needs assessments, insight challenges and research forums.

  • FSL facilitates the delivery of complementary sport business programming at both the MBA and undergraduate levels with the Ted Rogers School of Management.

Future of Sport Lab Partners

About us

The Future of Sport Lab (FSL) is a new ecosystem anchored in sport innovation, created through the shared vision of Maple Leaf Sports & Entertainment Ltd. (MLSE) and Ryerson University; with links to sport industry research and insights, and sport business education (including the new MBA Specialization in Sport Business), housed in the Ted Rogers School of Management at Ryerson.

Operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University, the FSL will bring together students, faculty, entrepreneurs, mentors, industry partners and sport properties to shape the global future of sport.

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.