Advisor Network

Our Advisor network is comprised of industry leaders with experience in the sport and entertainment business, sport technology, entrepreneurship and investment, and sport and data science. Advisors and mentors dedicate their time to advise FSL and startups on program and business growth, and represent Canada’s leading brands and sport properties and beyond, and include:

  • Aalum Jaffer, VP/Partner, Victory Creative Group
  • Alyson Walker, Sports Executive
  • Anthony Attard, VP, Rogers Sportsnet
  • Chris Shewfelt, VP, Toronto FC and Argonauts/MLSE
  • Costa Kladianos, EVP, San Francisco 49ers
  • Dale Hooper, GM, FanDuel Canada
  • Jake Cassaday, CEO-Canada, SVP Strategy, Better Collective
  • Jason Badal, VP/GM, Disney Canada
  • Jeff Budway, GM, Fanatics Canada
  • Josh Epstein, SVP, Oak View Group
  • Leah MacNab, Managing Director, NBA Canada
  • Marnie Starkman, EVP, Toronto Blue Jays
  • Maryann Turcke, Sports Executive
  • Michael Beckerman, CCO, Torstar Media
  • Nathalie Cook, Sport Executive
  • Scott Moore, Invictus Games/Uninterrupted Canada/The Good Karma Company
  • Stacey Allaster, Chief Executive Professional Tennis, USTA
  • Steve Marshman, Managing Director, Wasserman Canada
  • Tanya Mruck, VP, Community Engagement & Social Impact, MLSE
  • Teresa Resch, Executive Vice President, Kilmer Sports Ventures

FSL Operations Team

Our Operations Team manages all facets of the FSL, including the FSL Incubator program.

Brian Cooper

Chairman, FSL & Chairman, MKTG Canada

Dr. Cheri L. Bradish

Founding Manager/Director, FSL & Ted Rogers Director of Sport Business Initiatives, Toronto Metropolitan University

Katie Cheesbrough, Senior Manager and Head of Operations

Katie Cheesbrough

Senior Manager and Head of Operations, FSL

Renn Scott, Program Manager

Renn Scott

Program Manager

Greg McIsaac

Communications and Marketing Director, FSL

Mezmin Bhojani.

Mezmin Bhojani

Marketing and Operations Coordinator, FSL

Dr. Megan Popovic

Dr. Megan Popovic

Senior Director of Research, FSL

Dakota Whyte

Director of Special Projects, FSL

  • The FSL is MLSE’s first large-scale academic collaboration, and is one of the first of its kind in North America.

  • This unique academic-industry model will provide unprecedented opportunities in sport business for students, researchers and entrepreneurs alike.

  • FSL activities will include applied research, needs assessments, insight challenges, research forums and support for start-ups.