FAQ

Frequently Asked Questions

What is the Future of Sport Lab (FSL)?

The Future of Sport Lab (FSL) is a new academic collaboration between Ryerson University and Maple Leaf Sports & Entertainment (MLSE).

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot test products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.    

What is the goal of collaboration?

The objective of the FSL is to create a sport business ecosystem anchored by sport innovation and entrepreneurship, from connecting students, entrepreneurs and experts with premier Canadian sport properties and partners, to broadly supporting and fostering innovative sport business solutions and technologies as well as related insights and education.

Who is running the FSL?

The FSL is co-managed by Ryerson and MLSE and operated under the direction of Dr. Cheri L. Bradish, Founding Manager/Director, FSL & Ted Rogers Director of Sport Business Initiatives, Ryerson University.

Are there any other academic partners?

Yes. While Ryerson is the academic lead, there will be opportunities for other research labs and institutions to take part.

How do sport and academics mix in the lab?

The intersection of sport and research/academics will play out in a multitude of ways at the FSL including:

  • Applied research and needs assessments to identify emerging opportunities and solve real world problems through team-based projects and new enterprises;
  • Annual insight challenges, including hackathons and competitions to produce innovation solutions;
  • Support for startups including the potential opportunity to have MLSE pilot test products/services;
  • Hosting of hospitality nights to showcase projects and activities;
  • Research forums to bring together experts to identify emerging trends and challenges as well as leading practices globally, including forums featuring cross-functional speakers from MLSE and teams to identify opportunities and challenges for FSL members (including integration in the MLSE GP Summit forums and consideration in any other relevant knowledge transfer sessions); and/or
  • Development of complementary sport business programming at both the MBA and undergraduate levels.

What opportunities will there be for students?

The opportunities for students include internships, professional development, integration in classes and projects, opportunities for direct mentorship and assistance with sport entrepreneurship concepts.

How does this collaboration compare with others in the sport innovation space in North America and other parts of the world?

The FSL offers access to more teams, more venues, more fans, more industry partners and more academic experts than any other sport innovation ecosystem in North America.

Where can I learn more?

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