The FSL Incubator is an entrepreneurial launchpad that brings together sport innovation thought leaders with a deep network of successful Canadian sport properties, industry partners and leading technology and investment experts, with the steadfast aim to create value by facilitating meaningful innovation in sport. The Incubator empowers seed-stage startups to achieve product-market fit and assist companies with broader transitions for growth. The Incubator takes no equity, doesn't require founder relocation, and doesn't constrain startups to specific sports or markets.

The Incubator offers access to more teams, more venues, more fans and more academic experts than any other sport business innovation ecosystem in Canada. The FSL’s unique academic-industry partnership model has created a sport innovation ecosystem network with leading research, insights, and impact.

The Incubator

The FSL Incubator is looking for startups with big ideas that can lead the next iteration of sport innovation. The FSL Incubator is focused on, but not limited to, the following areas:

  1. Athlete performance

  2. Business management and new media engagement

  3. Fan experience

  4. Sport analytics and data capture

  5. Sport and social innovation

  6. Venue technology 

What We Offer

The FSL Incubator program delivers a tailored network experience for its startups, consisting of dedicated mentorship, agile curricular programming, pilot project opportunities and customized academic support specific to their businesses and growth states. The FSL offers direct access to an unmatched senior mentor network of customers, advisors, staff and investors.

The FSL hosts and supports a number of networking events designed to foster interaction with industry leaders and fellow entrepreneurs throughout the Greater Toronto Area.

Startups will have the opportunity to:

  • Workshop pilot products and services with MLSE brands, venues and affiliate partners.

  • Work with industry leaders and sport and technology mentors to help scale and accelerate their businesses.

  • Leverage research forums and thought leadership with access to top faculty, research and institutional resources from Ryerson.

  • Access sport industry research and insights, and sport business education (including the MBA Specialization in Sport Business), housed at Ryerson’s Ted Rogers School of Management.

  • Participate in sport-related hackathons and innovation competitions.