Incubator/Who We Serve

The FSL Incubator is an entrepreneurial launchpad that brings together sport innovation thought leaders with a deep network of successful Canadian sport properties, industry partners and leading technology and investment experts, with the aim to create value by facilitating meaningful innovation in sport. The Incubator empowers seed-stage startups to achieve product-market fit and assist companies with broader transitions for growth.

The Incubator takes no equity, doesn't require founder relocation and doesn't constrain startups to specific sports or markets.

The Incubator offers access to more teams, more venues, more fans and more academic experts than any other sport business innovation ecosystem in Canada. The FSL’s unique academic-industry partnership model has created a sport innovation ecosystem network with leading research, insights and impact.

The Incubator

The FSL Incubator works with startups with big ideas that can lead the next iteration of sport innovation. The FSL Incubator is focused on, but not limited to, the following areas:

  1. Athlete performance

  2. Business management and new media engagement

  3. Fan experience

  4. Sport analytics and data capture

  5. Sport and social innovation

  6. Venue technology 


What We Offer

The FSL Incubator program delivers a tailored network experience for its startups, consisting of dedicated mentorship, agile curricular programming, opportunities, and customized academic support specific to their businesses and growth states. FSL offers direct access to an unmatched senior mentor network of customers, advisors, staff and investors.

The FSL hosts and supports a number of networking events designed to foster interaction with industry leaders and fellow entrepreneurs throughout the Greater Toronto Area.

Startups will have the opportunity to:

  • Work with industry leaders and sport and technology mentors to help scale and accelerate their businesses.

  • Leverage research forums and thought leadership with access to top faculty, research and institutional resources from Toronto Metropolitan University.

  • Access to top business and innovation faculty and student resources for applied research, needs assessment(s), insight challenges and research forums through Ted Rogers School of Management and TMU's globally recognized Digital Media Zone (DMZ) to assist in growing and accelerating their businesses.

  • Apply post-program to the DMZ Sandbox and/or general cohort program.

  • Pitch their products and services to Relay Ventures who has committed to invest in and partner with a select number of companies from each cohort.