The 2025 Future of Sport Lab cohort includes:
CoachThem (Toronto, ON): A digital coaching platform created by former NHL players Mike Weaver and Robb Tallas. Trusted by NHL teams, Hockey Canada, and thousands of coaches worldwide, CoachThem streamlines practice planning with intuitive tools that drive player development and coaching efficiency.
Coordle (Baltimore, MD): Transforming group travel and sports tourism, Coordle offers a centralized platform that connects teams and participants with local businesses while simplifying logistics.
Elev8 & Perform (Markham, ON): Wearable technology that boosts cardiovascular health, accelerates recovery, and enhances performance using quantum nano biomaterials and AI-powered smart imaging and analytics.
HooperIQ (Calgary, AB): The first AI-powered basketball IQ training platform, helping athletes master decision-making through personalized quizzes, film analysis, and automated game breakdowns.
Iron Lady Golf (Toronto, ON): Founded by PGA professional Lindsay Knowlton, Iron Lady Golf fosters an empowering community for women, having engaged over 30,000 participants through inclusive, confidence-building golf experiences.
iVirtual (Vancouver, BC): A fan loyalty and rewards platform helping teams engage the untapped 90% of fans not in stadiums, creating new revenue streams for sponsors and organizations.
Lubu Technologies (Los Angeles, CA): AI-powered smart insoles that transform any shoe into a gait lab, helping athletes prevent injuries, optimize performance, and refine technique.
MOMentum (Ottawa, ON): Founded by Olympians and Paralympians, MOMentum supports elite athlete mothers with financial grants, advocacy, and community resources to ensure family planning is never a barrier to success in sport.
Shake (Washington, DC): A free-to-play platform delivering real rewards and simple, fun fan experiences through sports and entertainment event aggregation, built for friends to enjoy together.
The Playbook (Minneapolis, MN): An award-winning mental health platform for athletes and teams, The Playbook tracks stress, well-being, and resilience, providing actionable plans to foster athlete wellness.