Current Startups

Check back later to learn about our next cohort of startups.


Future of Sport Lab alumni startups include:

Cohort 1

Performance Phenomics

Performance Phenomics

Toronto, ON
Delivering state-of-the-art brain imaging assessments that offer managers, coaches and athletes scientific insight into athletes’ performance potential and risk for injury.

Toronto, ON
An eSports company providing industry standard scouting reports for teams, trainers and the gaming community through artificial intelligence.
Skill Shark


Saskatoon, SK
An integrated coaching platform for athlete evaluations across multiple sports.


New York, NY
A virtual sportscasting studio providing access to hundreds of different commentators on live broadcasts.


New York, NY
A real-time predictive gaming platform to engage sports fans both in and out of venues.

The Gist

Toronto, ON
Providing sport news, experiences and community created by women, for women.

Cohort 2

Performance Phenomics


Toronto, ON / New York, NY
Delivering in-venue, real-time audio channels streamed directly to a fan’s phone.


Tel Aviv, Israel / Palo Alto, CA
A human performance platform that empowers and protects the health, potential and longevity of athletes through Artificial Intelligence.
Skill Shark

Mission Control

St. Louis, MO
An esports platform where people can create and join recreational video game leagues with friends.


Montreal, PQ
A mobile e-commerce, ticketing and travel platform designed to help Chinese visitors make the most of their stay in Canada.


Chicago, IL
An audience engagement platform for OTT services.

To learn more, read the press release, see our FAQ, or contact us.

About us

The Future of Sport Lab (FSL) is a new ecosystem anchored in sport innovation, created through the shared vision of Maple Leaf Sports & Entertainment Ltd. (MLSE) and Ryerson University; with links to sport industry research and insights, and sport business education (including the new MBA Specialization in Sport Business), housed in the Ted Rogers School of Management at Ryerson.

Operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University, the FSL will bring together students, faculty, entrepreneurs, mentors, industry partners and sport properties to shape the global future of sport.

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.