Future of Sport Lab alumni startups include:

Skill Shark

Toronto, ON
Simplifying the way fans travel. Allowing users to book custom packages that include any combination of flights, accommodations and/or tickets to events around the world.
Skill Shark


Woodstock, ON
A membership platform helping high school athletes balance school, sports and their social life, while offering a unique way to share their stats, GPA and volunteer hours on social media through custom Classlete virtual or printed sports cards and posters.
Skill Shark


London, ON
New technology to enhance the fan experience at event venues everywhere through text messaging.
Skill Shark

Drive Hockey Analytics

Vancouver, BC
Pro-level hockey player and puck tracking leveraging AI and wearable sensor technology for mainstream hockey.
Skill Shark


Bedford, NS
Intuitive software that helps sport organizations measure the state of their culture at all levels, ensuring sport environments are not only safe and supportive, but also high-performing and aligned.
Skill Shark

Mission Control

St. Louis, MO
An esports platform where people can create and join recreational video game leagues with friends.
Performance Phenomics


Toronto, ON / New York, NY
Delivering in-venue, real-time audio channels streamed directly to a fan’s phone.

Toronto, ON
An eSports company providing industry standard scouting reports for teams, trainers and the gaming community through artificial intelligence.
Skill Shark


Saskatoon, SK
An integrated coaching platform for athlete evaluations across multiple sports.


New York, NY
A virtual sportscasting studio providing access to hundreds of different commentators on live broadcasts.


New York, NY
A real-time predictive gaming platform to engage sports fans both in and out of venues.


Chicago, IL
An audience engagement platform for OTT services.

The Gist

Toronto, ON
Providing sport news, experiences and community created by women, for women.

Halifax, NS
A new vehicle for delivering sports and fitness content to youth in a fun and interesting way to keep them engaged in a healthy lifestyle and create a lifelong relationship with wellness.


Burlington, ON
An enhanced touchless payment experience that increases the fundraising potential of sport organizations, and helps venues improve fan experience.

Vic Park Analytics

Toronto, ON
Consulting startup identifying the next generation female sport consumer. Through the diversity of our team and our work, we are better identifying and amplifying the voice of the future of the sport industry.


Tel Aviv, Israel / Palo Alto, CA
A human performance platform that empowers and protects the health, potential and longevity of athletes through Artificial Intelligence.


Montreal, PQ
A mobile e-commerce, ticketing and travel platform designed to help Chinese visitors make the most of their stay in Canada.
Performance Phenomics

Performance Phenomics

Toronto, ON
Delivering state-of-the-art brain imaging assessments that offer managers, coaches and athletes scientific insight into athletes’ performance potential and risk for injury.

About us

The Future of Sport Lab (FSL) is a new ecosystem anchored in sport innovation, created through the shared vision of Maple Leaf Sports & Entertainment Ltd. (MLSE) and Ryerson University; with links to sport industry research and insights, and sport business education (including the new MBA Specialization in Sport Business), housed in the Ted Rogers School of Management at Ryerson.

Operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University, the FSL will bring together students, faculty, entrepreneurs, mentors, industry partners and sport properties to shape the global future of sport.

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.