Applications Open

The Future of Sport Lab (FSL) offers access to more teams, more venues, more fans and more academic experts than any other sport ecosystem in Canada.

To advance the future of sport, this Lab will connect entrepreneurs, experts, partners, sport businesses and students to foster innovative sport business solutions and technologies as well as related insights and education.

Startups from around the world are eligible to apply. Travel may be required but startups are not required to relocate. If your startup is getting off the ground with a product that will soon be ready for testing, and if you are aiming to raise between $500K and $5M over the next 12 months, apply to the FSL Incubator.

Registration will close on September 30th at 12pm. It is expected that the startup founders of shortlisted companies attend an in-person pitch day in Toronto on October 16th.

To learn more, please visit our FAQ or contact us.

About us

The Future of Sport Lab (FSL) is a new ecosystem anchored in sport innovation, created through the shared vision of Maple Leaf Sports & Entertainment Ltd. (MLSE) and Ryerson University; with links to sport industry research and insights, and sport business education (including the new MBA Specialization in Sport Business), housed in the Ted Rogers School of Management at Ryerson.

Operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University, the FSL will bring together students, faculty, entrepreneurs, mentors, industry partners and sport properties to shape the global future of sport.

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.